Industry Insights

How to Add a Website Shortcut or Web App to Your Home Screen (iPhone, iPad & Android)

How to Add a Website Shortcut or Web App to Your Home Screen (iPhone, iPad & Android)

Learn how to add a website shortcut with an app-style icon to your iPhone, iPad, or Android home screen.
When the World Shuts Down, Leadership Shines: Lessons from Adleta

When the World Shuts Down, Leadership Shines: Lessons from Adleta

Turning Uncertainty into Opportunity: How Personal Leadership Strengthened Relationships During a Crisis
The #1 Mistake B2B Flooring Suppliers Make With Their Websites

The #1 Mistake B2B Flooring Suppliers Make With Their Websites

A practical guide to turning your flooring website into a true lead-generation tool.
AI: Is it Really the Total Solution It’s Hyped to Be?

AI: Is it Really the Total Solution It’s Hyped to Be?

How manufacturers and distributors can use AI wisely without losing credibility or accuracy.
Installers: The Most Overlooked ‘Influencer’ in Construction Materials Sales

Installers: The Most Overlooked ‘Influencer’ in Construction Materials Sales

Why the people who install your products may influence sales more than the ones who buy them.
Brand New Buzzwords, Same Old Problems, and Real Actionables 

Brand New Buzzwords, Same Old Problems, and Real Actionables 

Turning trendy marketing terms into real, actionable strategies for manufacturers, distributors, and retailers.
I Googled My Business and ________ is Wrong! Why Can’t I Fix It?

I Googled My Business and ________ is Wrong! Why Can’t I Fix It?

Step-by-step guide to reclaiming your Google Business listing and keeping your customers on the right path.
Mapei has a culture and sports united by their quest for excellence! 

Mapei has a culture and sports united by their quest for excellence! 

Mapei has a culture and sports united by their quest for excellence! 
Netty Award

Netty Award

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Website Mistakes That Are Losing Your Flooring Business Customers

Website Mistakes That Are Losing Your Flooring Business Customers

Your website is no longer just a digital business card; it’s a powerful tool for attracting and converting potential customers. Here are some costly mistakes to avoid.