CASE STUDIES
LOCAL PLUMBING CO.
The Challenge
SEO & SEM CASE STUDY: BEYOND GENERIC PLUMBING SEARCHES
Local Plumbing Co. wanted to reach more commercial customers in Portland and Salem not just compete for general plumbing searches.
JAST Media combined search research, industry-focused landing pages, paid search, and conversion tracking to connect specialized needs with measurable inquiries. The SEO & SEM case study examines how commercial search opportunities translated into measurable activity.
Project Components
RESTAURANTS & COMMERCIAL KITCHENS
ZERO ESTIMATED SEARCH VOLUME. REAL CUSTOMER CONVERSATIONS.
SEMrush estimated zero search volume for this commercial opportunity, but actual customer activity told a different story.
JAST Media improved the page around restaurant needs, including drains, grease traps, and urgent service requests.
HVAC: FROM OPPORTUNITY TO LIVE PAGE
A PAGE BUILT AROUND REAL DEMAND
SEMrush identified HVAC demand. In this SEO & SEM case study, JAST Media launched a dedicated page, and new HVAC leads grew from 2 in August to 7 in September.
2 → 7
HVAC NEW LEADS · AUGUST TO SEPTEMBER 2026
+250% MONTH OVER MONTH
MEDICAL & DENTAL
FROM GENERIC CONTENT TO INDUSTRY-SPECIFIC VISIBILITY
JAST Media rebuilt the Medical & Dental page to address specialized facility needs and make the next step clearer.
Page views increased from 14 to 141 month over month. This is a traffic-engagement result, not a lead count.
14 → 141
MONTHLY PAGE VIEWS · AUGUST TO SEPTEMBER
+907% PAGE-VIEW GROWTH
RESULTS & CONCLUSION
SEARCH INTELLIGENCE CONNECTED TO COMMERCIAL OPPORTUNITY
This SEO & SEM case study shows how search research guided stronger commercial pages, while Google Ads, call tracking, and analytics helped measure responses across channels.
39
Tracked phone-call leads · September 2026, all sources
+388%
Phone-call leads month over month
4 → 28
Google Ads calls · August to September
+907%
Medical & Dental page-view growth
PLUMBING DATA TALKS. LEADS TALK LOUDER.
The takeaway: real customer needs matter more than keyword estimates alone.
YOUR BUSINESS COULD BE NEXT
TURN SEARCH DATA INTO REAL BUSINESS GROWTH
Your next success story starts with the right strategy. Let’s uncover opportunities that turn visibility into measurable results
LET’S TALK STRATEGY
You’ve got goals
and pain points.
We’ve got solutions, experience, and execution
Find out why the nation’s top manufacturers, distributors, and builders have chosen JAST Media as their partner.
