How JAST Media Helped SLCC Flooring Grow
Monthly Website Traffic by More Than 300%
How JAST Media connected SLCC’s flooring marketing through SEO, sales materials, digital campaigns, and an interactive room visualizer.
How JAST Media Helped SLCC Flooring Grow Monthly Website Traffic by More Than 300%
When SLCC Flooring partnered with JAST Media in April 2023, the company was expanding into major B2B markets, including Los Angeles, San Jose, and Dallas. But its flooring marketing infrastructure wasn’t keeping pace with its growth.
SLCC’s flooring marketing lacked consistency across product specifications and sales materials. The website offered limited technical resources for buyers, search visibility was underdeveloped, and digital campaigns relied heavily on static product imagery.
SLCC needed more than a new marketing campaign. It needed a coordinated flooring marketing approach that could support sales, improve product discovery, and create a stronger digital experience for distributors, retailers, and homeowners.
Over the next 2.5 years, JAST Media worked as an extension of SLCC’s marketing team, connecting sales enablement, web development, SEO, advertising, and content into a unified flooring marketing operation.
Reported growth in monthly website traffic, supported by a more connected marketing operation.
The flooring marketing case study’s reported traffic growth compares approximately 4,000 monthly active users in July and August 2025 with an estimated 2023 baseline of 907, calculated by dividing the annual active-user total by 12.
The Challenge
SLCC Flooring had been growing, yet several areas had been preventing it from supporting its growth.
SLCC required standardized product specifications and showroom materials for its expanding collection. Its website needed better organization of technical documentation and a stronger way to explore products. Organic search visibility needed improvement, while promotional campaigns needed to reach more relevant audiences across regions and languages.
Growth Was Outpacing the Marketing Infrastructure.
- Sales materials
- Standardize specifications and showroom materials across an expanding product collection.
- Website experience
- Make technical resources easier to find and products easier to explore.
- Search visibility
- Help buyers discover flooring collections and product information through organic search.
- Campaign delivery
- Reach relevant audiences across different regions and languages.
The challenge was to integrate all these activities into a marketing system that would facilitate product discovery and sales processes.
B2B Sales Enablement: Over 100 Sales and Showroom Deliverables
An increasing number of product offerings meant SLCC’s distributors and sales representatives needed more than high-quality product images. Accurate specification sheets, consistent branding, and practical sales materials were essential.
JAST developed standardized specification sheets and sell sheets for key SLCC collections, including Solids, Karuna, Villa Herringbone, Villa Parquet, Borrowed Scenery, Treasure Lakes, and Pacific Palisades.
The work also included physical dealer and showroom materials, such as builder boards, sample box labels, display stickers, and trade show assets.
One Brand. More Consistency at Every Sales Touchpoint.
Specification sheets, sell sheets, builder boards, sample box labels, display stickers, and trade show assets.
The goal was to create a user-friendly environment where salespeople could use product information and buyers could understand it easily.
Website & User Experience: 5,000+ Room Visualizer Product Views
A flooring website needs to help buyers make a decision, not just show them products.
JAST created a central hub where buyers could access warranties, care instructions, installation guidelines, and other technical resources related to SLCC’s products. JAST also created a separate Clearance & Overstock page to support clearance inventory operations.
JAST integrated RoomVo’s interactive room visualizer into SLCC’s website, giving buyers an opportunity to see flooring products in room settings instead of relying only on product images.
Product views in the RoomVo visualizer.
Product exploration leading to a measurable next-step click.
Figures recorded by July 2025. Buy-button clicks indicate interest; they do not confirm completed purchases.
These engagement statistics show that visitors spent time exploring products through the interactive tool. The 22.8% buy-button click-through rate also shows that product visualization prompted a measurable next step.
SEO: #1 in Organic Search Traffic and Keywords
SLCC’s website needed to become more discoverable for buyers searching for flooring products, technical specifications, and collections.
JAST created a targeted SEO strategy focused on high-intent searches such as “FloorScore waterproof flooring,” as well as product-line queries such as “Painted Sky Flooring” and “Celeste Floors.”
Ranked organic keywords by September 2024, building visibility around SLCC’s product catalog and related searches.
In May 2024, SLCC led organic search traffic and organic keywords in its competitive benchmark, ahead of the compared competitors RFCI and Sarflo.
By September 2024, SLCC ranked for 1,119 organic keywords, strengthening visibility around its product catalog and related queries.
These results increased the opportunities for buyers to find SLCC through search engines, alongside advertising and direct contact with representatives.
Digital Marketing: 167,517 Impressions From a Single-Month Meta Campaign
Organic search visibility helps buyers find SLCC. Social media and paid advertising provide additional promotional opportunities.
JAST helped SLCC extend its digital outreach beyond static product imagery through promotional campaigns, videos, and behind-the-scenes stories.
The “BTS at SLCC” Reels campaign included warehouse tours, showroom walkthroughs, and executive spotlights, allowing viewers to learn more about the company behind the flooring products.
Meta campaigns supported promotions including Spring Fling, Summer Sale, and Warehouse Clearance.
People reached by the June 2025 Meta campaign. More opportunities to introduce SLCC’s products and promotions.
Impressions, people reached, video views, and watch time are separate performance measures.
These campaigns allowed SLCC to reach additional audiences while promoting its product offerings and brand.
Email Marketing: Campaigns in English, Spanish & Simplified Chinese
SLCC’s sales and promotional campaigns reach audiences across different regions. Its email marketing needed the same flexibility.
JAST developed promotional campaigns in English, Spanish, and Simplified Chinese, including clearance-sale materials for different language audiences.
| Language | Campaign Support | Purpose |
|---|---|---|
| English | Promotional email campaigns, including clearance-sale materials. | Communicate product promotions to English-speaking recipients. |
| Spanish | Promotional email campaigns, including clearance-sale materials. | Make promotional information accessible to Spanish-speaking recipients. |
| Simplified Chinese | Promotional email campaigns, including clearance-sale materials. | Adapt promotional communication for recipients who use Simplified Chinese. |
This approach provided SLCC with additional options to reach its regional markets and promote its products effectively.
Instead of treating every recipient as a single audience, the campaigns reflected the markets that SLCC serves.
Results
Over the 2.5-year partnership, JAST Media helped SLCC Flooring develop a more connected marketing operation, supporting website traffic, organic search visibility, advertising performance, video performance, and product engagement.
Website Growth
SLCC recorded 10,880 total active users in 2023 and approximately 4,000 active users per month in July and August 2025.
The case study reports more than 300% growth using an estimated 2023 monthly baseline of approximately 907, calculated by dividing the annual active-user total by 12.
Search Authority
SLCC led organic search traffic and organic keywords in its May 2024 competitive benchmark and ranked for 1,119 organic keywords by September 2024.
A Larger Website Audience
The 2023 baseline is the annual active-user total divided by 12, not a measured monthly active-user average. The reported growth comparison is directional; a like-for-like monthly comparison would require the original monthly data.
Digital Campaign Reach
The June 2025 Meta campaign generated 167,517 impressions and reached 99,986 people. Facebook videos recorded 81,000 views in November 2024.
Product Engagement
RoomVo generated 5,000+ product views, with visitors spending an average of 10.1 minutes per session and a reported buy-button click-through rate of 22.8%.
The broader effect is the connection between these results.
Sales materials supported distributors and representatives. Technical resources made product information easier to access. SEO improved product discovery. Video and advertising expanded awareness. The interactive visualizer gave visitors a more engaging way to explore flooring products.
By connecting these elements, JAST helped SLCC Flooring move beyond fragmented marketing activities toward a more integrated operation, one designed to support a growing national business.
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