MANUFACTURING BRAND CULTURE
LEARN FROM MAPEI
Discover how Mapei transforms shared values into memorable experiences through sports, culture, research, and long-term community investment.
Introduction
Culture Is Part of the Mapei DNA
Work, art, and passion are in Mapei’s DNA. These values were passed from founder Rodolfo Squinzi to his son Giorgio, the Group’s former CEO, and then to current CEOs Veronica and Marco.
Mapei draws inspiration from sport and art to help improve the building industry. The company supports cultural institutions and contributes its knowledge and solutions to the renovation of important artistic and historic spaces.
Its commitment shows how a strong company culture can extend beyond products and become part of the communities, institutions, and teams a brand supports.
Art and Heritage
Building Solutions That Preserve Culture
Mapei supports cultural events and prominent institutions while supplying its expertise and building solutions to restore and develop artistic and historic landmarks.
Projects include the Solomon R. Guggenheim Museum in New York, the Peggy Guggenheim Collection in Venice, the Petruzzelli Theater in Bari, the San Carlo Theater in Naples, and the Antonio Salinas Museum of Archaeology in Palermo.
Effort, teamwork, and determination connect Mapei’s business culture with the teams and communities it supports.
Sport and Performance
A Commitment That Goes Beyond Sponsorship
Mapei’s most significant investment in sport is U.S. Sassuolo Calcio, including the men’s and women’s teams and every category. The company has also supported basketball, athletics, golf, alpine skiing, motorsports, and sports research.
Research
Mapei Sport was established in 1996 as a center for scientific research and athlete support, helping improve performance through professional expertise.
Teamwork
The Sassuolo project reflects values shared with Mapei’s ceramics district: effort, teamwork, and determination when facing new challenges.
Growth
Since becoming a Mapei owned team in 2003, Sassuolo progressed from Serie C2 to Serie A and played in the 2016 Europa League.
The Sassuolo Story
Creating a Home for Champions
In 2013, Mapei purchased the stadium in Reggio Emilia and renamed it Mapei Stadium Città del Tricolore to provide stronger support for the club.
A new high drainage pitch and natural synthetic hybrid playing surface transformed the venue. Today, it hosts national and international football matches, conferences, and other sporting events.
Investment in the Future
The Mapei Football Center
Opened in June 2019, the 45,000 square meter Mapei Football Center is one of Europe’s most modern sports centers. It includes six football pitches, a covered spectator stand, dressing rooms, a swimming pool, a gymnasium, and medical and physiotherapy facilities.
The center serves the first team and youth sector, while also welcoming amateur teams and social events. Designed by Onsitestudio and built with Mapei products and systems, the facility earned LEED v4 BD+C certification.
Mapei’s investments in culture and sport show what happens when a company puts its values into practice. The result is a legacy built through expertise, community, performance, and long term commitment.
Feeling Stuck?
We build custom solutions for manufacturers, suppliers, distributors, and dealers to be able to drive sales and scale their businesses.
Wholesale &
retail support
Drive sales at each level of the supply chain by maximizing sales support for the retailers, contractors, and installers who sell to your end users, with room scene visualizers, tech doc libraries, and more.
ERP AND POS
Integrations
Your website needs to be more than just promos and product lists. Show in-stock quantities, negotiated-rate pricing, minimum order quantities, and more with our 3rd party integration capabilities.
Customizable shipping
& fulfillment
We can tailor standard shipping and fulfillment options, as well as large scale warehousing, 3PL integration, palletized shipments, and a range of fulfillment options to fit the needs of large-scale supplier and cross-country logistics.
Payment, financing,
& quoting tools
Scale comes with complexity. But that doesn’t mean everything needs to be done manually by customer service reps. Streamline high volume sales teams with financing, payment terms, and build-a-quote functions.
Mobile-Responsive design
Having a beautiful, functional site is just half the battle. If your site isn’t also optimized for use in the field, you’re limiting your sales. We build from a mobile-first perspective, the current web standard.
Portal access
+ support included
Our clients have full access to make any needed changes on their sites, but we know your time might be better spent running your business, so support is included in our service contracts. Let us help!
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