case studies
LA Grinding is one of the largest distributors of industrial knives in the Western United States, specializing in providing sharpening services and replacement knives for heavy industrial facilities.
Case Studies
LA Grinding
The Challenge
How can we make LA Grinding’s website a tool that not only is the face of the business, but also streamlines the inner workings of this rapidly growing organization?
Project Components
Custom Systems Integration
Order Management System
Product Catalog Development
Organic Growth Optimization
Streamlining Processes
LA Grinding’s staff used scheduled delivery routes to service clients, picking up industrial blades and dropping off replacement parts. Drivers logged each order on paper forms, then manually entered the data into a legacy internal software at the end of each day. This custom-built system handled years of account history, and the owner wished to maintain strict security.
LAG’s internal management software has been in place for many years, and handles years of account history, delivery routes, materials costs, and more. Their system was custom-built for them, and the owner wished to maintain strict security with regard to access.
JAST Media developed a custom API to securely access select fields from customer accounts, streamlining the process. A series of dynamic forms were then built for drivers’ company iPads, allowing them to:
This eliminated manual data entry and improved operational efficiency while maintaining system security.
Driving Growth Organically
In addition to working on setting up internal processes, the JAST Team got to work on setting LA Grinding up to be able to find and engage with potential industrial customers.
Website content and keywords were originally very broad and vague – and difficult to rank for. Furthermore, LA Grinding’s core business is in the servicing and sharpening of industrial equipment, so setting up an e-commerce to sell replacement knives and parts wasn’t the right move. We identified 8 specific industries where their potential customers primarily operate. We built content pages to target these customers, including industry tips, comparison charts, and FAQs.
We also began building out product catalogs for products in the industries where target accounts operated. For each model of industrial implement that LA Grinding services, we created matching product listings to target the exact keywords for those implements’ OEM and model names. Over 2,000 industrial knives, pelletizers, granulators, shear blades, and more have been added to LA Grinding’s website.
Results
Processes Streamlined
LA Grinding’s staff make great use of the systems we built.
Now when drivers return to the LA Grinding offices at the end of the day, a simple report function automates processing every submission form they’ve filled out throughout the day, and logs each blade that the drivers picked up from their clients. Parts orders and special requests get automatically appended to the orders, so that when the driver is returning the client’s newly sharpened blades, those add-ons are delivered at the same time.
One order type alone has had over 39,500 orders submitted through it since launch in 2024. That’s an average of over 80 submissions per day. And that’s just one of nine order/request submissions we built to streamline the various account rep functions each driver handles throughout their day.
When we began scoping out this project, we knew it would cut down on paperwork, but we weren’t expecting the sheer volume of manual logging we’d be able to cut for LA Grinding.
Organic Growth
The content and product work we did on the site has provided steady, consistent organic growth, as confirmed by Google Search Console Impressions.
Website impressions grew from an average of less than 300 per day in May 2024, to over 930 per day in September 2025 –
just over 200% growth, entirely organically.
Does this actually translate to sales growth?
LA Grinding declined to share revenue numbers publicly, but all other metrics point to a strong YES.
First two years’ results:
An average of 55 requests/ month submitted.
These inbound calls and quote requests are coming from commercial accounts including steel suppliers, industrial manufacturers, medical device manufacturers, vinyl extrusion companies, waste processing, and more – exactly the kinds of industrial and commercial accounts that LA Grinding is looking for.
You’ve got goals
and pain points.
We’ve got solutions, experience, and execution
Find out why the nation’s top manufacturers, distributors, and builders have chosen JAST Media as their partner.
