Author: JastMedia

When the World Shuts Down, Leadership ShinesLessons from Adleta Updates for the COVID-19 pandemic are rolling in at breakneck speed, causing changing regulations for employers and spikes and drops in the marketplace. It’s enough to give you whiplash. In this uncertain climate it’s easy to lose focus. Our Hope is Not a Strategy series aims […]

Read More… from When the World Shuts Down, Leadership Shines: Lessons from Adleta

The #1 Mistake B2B Flooring Suppliers Make With Their Websites Your website as a flooring company is not a digital brochure; it is an asset. It generates leads, informs purchasers, and helps distributors and installers in the process. However, most B2B flooring suppliers do the same: they create a website that’s nice but ignores their […]

Read More… from The #1 Mistake B2B Flooring Suppliers Make With Their Websites

AI: Is it Really the Total Solution It’s Hyped to Be? Our clients frequently ask us if we can fast-track big product data and marketing projects using AI. And when we can, we do. It keeps cost low, and timelines tight. The idea of effortlessly churning out product write-ups and sales insights with lightning speed […]

Read More… from AI: Is it Really the Total Solution It’s Hyped to Be?

Installers: The Most Overlooked ‘Influencer’ in Construction Materials Sales When builders and building material businesses make marketing plans, the argument always necessarily revolves around two easy-to-define audiences: There is one very important audience whose influence is significantly overlooked in construction material sales: installers. In Summer of 2025 we interviewed dozens of architects, designers, builders, procurement […]

Read More… from Installers: The Most Overlooked ‘Influencer’ in Construction Materials Sales

Multi, Omni… Meh?Omni-Channel Isn’t New, But Are You Supporting Your Retailers? Omni-channel. Multi-channel. Cross-channel. Marketers love hot new buzzwords. Buzzwords make consumers feel pampered, call retailers to action, and put brands under immense pressure to pivot their marketing strategies just as fast as new trendy buzzwords roll in. In fact the only thing we marketers […]

Read More… from Brand New Buzzwords, Same Old Problems, and Real Actionables 

Your Google Listing Is WrongHere’s How to Fix It Before It Costs You It never ceases to amaze me how frequently we hear this – and not just from smaller outfits. If you think this doesn’t affect you or your most profitable partners, think again. Here are just a few situations large multi-location material distribution […]

Read More… from I Googled My Business and ________ is Wrong! Why Can’t I Fix It?

MapeiCrafting Culture, Driving Champions Work, art and passion are in Mapei’s DNA: these values were handed down by Mapei’s founder, Rodolfo Squinzi, first to his son Giorgio, the Group’s former CEO, and then to his children, Veronica and Marco, the current CEOs. Mapei draws inspiration from the realms of sport and art to help improve […]

Read More… from Mapei has a culture and sports united by their quest for excellence!