Case Study | Advanced Hardware Supply

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Case Studies

Advanced Hardware Supply

The Challenge

Advanced Hardware Supply, a leading provider of hardware solutions, wanted to expand to online sales. But their inventory and warehouse management systems lacked the functionality to fully integrate with outside systems.

The project required:
Building a comprehensive product catalog to organize over 40,000+ SKUs
Integrating customer-specific pricing and ongoing automated price updates
Pulling comprehensive product data and specs from over 180 manufacturers
Integrating inventory stock levels into their online catalog
Supporting order requests for backordered and special ordered SKUs
Developing a customer portal for accessing past orders, favorites, saved jobs, and more

Project Components

UX / UI AND
WEB DESIGN

Product Catalog
Database

Custom Systems Integration

customer
portal

website and UX/UI enhancement

The foundation of our collaboration with Advanced Hardware Supply was the redesign of their website to prioritize user experience and streamline navigation. By incorporating modern design elements and intuitive interfaces, we aimed to create a seamless browsing experience for customers.

Through strategic layout adjustments and improved functionality, the redesigned website became a dynamic platform that effortlessly guided users through the extensive product catalog.

Product Database

Central to Advanced Hardware Supply’s digital strategy was the management of a vast product catalog comprising over 40,000 SKUs. Recognizing the importance of efficient data organization, we developed a comprehensive product database tailored to their specific requirements, including images, product information, specification data, and size variants.

JAST Media was able to pull comprehensive product details for top selling product categories using a series of data scraping, standardization, and verification AI tools.This database not only facilitated seamless inventory management but also enabled real-time updates and accurate product information dissemination across the website, ensuring consistency and reliability for customers.

Customer portal and Dynamic
Pricing Implementation

Our customer portal system allowed buyers to look up in-stock quantities at each of their locations in real-time, as well as product pricing including customer-specific negotiated price discounts which vary by SKU and manufacturer per client.

Our new portal also allowed buyers to build and submit order requests tied to job POs, a critical function in the commercial construction space.

results & conclusion

Distributors are rarely able to take a project of this scale to market within a year. By breaking the challenge into separate parts and solving each facet separately, we were able to help Advanced Hardware to go market with their new commercial accounts portal without requiring any software changes or updates, and going to market far faster than competitors.

Year 1 Results

Customer orders placed online in the first 12 months. Prior to this project all orders were placed via phone or in-person
Products sold in the first 12 months
New high volume B2B customers requested customer accounts in the first 12 months to look up pricing and place orders

Year 2 Results

Customer orders placed online in the second year, up 29% from the first 12 months
Products sold in the second 12 months, an increase of 73% from year 1
New B2B customer account requests in the second year, a 54% increase over year 1
JAST Media is our bridge- connecting us to where we want to go.  They translated our vision into a website that flows well, functions properly, and reflects our personality.  I appreciate the fast responses, and quick action to make changes when we need it. Integrating our operating system to communicate with our website, staying with it through adjustments, and creating a user-friendly website was no small task.  JAST Media has been a strong partner for us, and will continue to be in the future.
B. Wilson
Advanced Hardware Supply
Web & Marketing Manager

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