I Googled My Business and ________ is Wrong! Why Can’t I Fix It? It never ceases to amaze me how frequently we hear this – and not just from smaller outfits. If you think this doesn’t affect you or your most profitable partners, think again. Here are just a few situations large multi-location material distribution […]
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3 Brand New Buzzwords, Same Old Problems, and Real Actionables Omni channel. Multi channel. Cross channel. Marketers love hot new buzzwords. Buzzwords make consumers feel pampered, call retailers to action, and put brands under immense pressure to pivot their marketing strategies just as fast as new trendy buzzwords roll in. In fact the only thing […]
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Updates on the current situation with the COVID-19 pandemic and corresponding market activity are coming faster than we can keep track, and it’s easy to lose focus. In a hurricane of uncertainty and bad news we’re looking to shift attention to the light at the end of the tunnel. Our Hope is Not a Strategy […]
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Mapei has a culture and sportsunited by their quest for excellence! Work, art and passion are in Mapei’s DNA: these values were handed down by Mapei’s founder, Rodolfo Squinzi, first to his son Giorgio, the Group’s former CEO, and then to his children, Veronica and Marco, the current CEOs. Mapei draws inspiration from the realms […]
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Building Your Brand Through Sports Sponsorships! It’s easy to forget how important sports are to so many people when college football crowns its champion and the NFL playoffs begin. A brand can benefit from partnering with sports properties due to their passion. Companies in North America spent $14 billion dollars on sponsorship rights in 2014. […]
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