Omni-and Multi-Channel

3 Brand New Buzzwords, Same Old Problems, and Real Actionables Omni channel. Multi channel. Cross channel. Marketers love hot new buzzwords. Buzzwords make consumers feel pampered, call retailers to action, and put brands under immense pressure to pivot their marketing strategies just as fast as new trendy buzzwords roll in. In fact the only thing […]

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Not everything is about Flooring!

Mapei has a culture and sportsunited by their quest for excellence! Work, art and passion are in Mapei’s DNA: these values were handed down by Mapei’s founder, Rodolfo Squinzi, first to his son Giorgio, the Group’s former CEO, and then to his children, Veronica and Marco, the current CEOs. Mapei draws inspiration from the realms […]

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