Mapei has a culture and sports
united by their quest for excellence!
Work, art and passion are in Mapei’s DNA: these values were handed down by Mapei’s founder, Rodolfo Squinzi, first to his son Giorgio, the Group’s former CEO, and then to his children, Veronica and Marco, the current CEOs. Mapei draws inspiration from the realms of sport and art to help improve the building industry.
This is why they support cultural events and prominent cultural institutions and supply their know-how and solutions to renovate and develop their artistic-monumental heritage, such as the Solomon R. Guggenheim Museum in New York, the Peggy Guggenheim Collection in Venice, the Petruzzelli Theater in Bari, the San Carlo Theater in Naples, the “Antonio Salinas” Museum of Archaeology in Palermo, and many other projects in Italy and around the world.
The company has also supported many other sports throughout the years, including football, basketball, athletics, golf, alpine skiing, motor sports, and research in sports: Mapei Sport was established in 1996 as a research center of excellence for sports. It carries out scientific research and provides assistance to athletes in order to improve their overall performance.
Their most significant investment in the world of sport is the U.S. Sassuolo Calcio football club, both the men’s and women’s teams and in all categories.
Through it, they emphasize their commitment to the ceramics district, with which they have always shared a close bond, which today has turned into U.S Sassuolo Calcio, a project that today shares the same important values: effort, teamwork, and, last but not least, determination when facing new challenges.
A Mapei-owned team since 2003, the first team played in the 2016 Europa League and progressed from Serie C2 to Serie A: an unprecedented success story born out of incredible skill, professionalism, and enthusiasm.
In 2013, to provide more concrete support for the club, they purchased the stadium in Reggio Emilia and renamed it Mapei Stadium Citta del Tricolore (Tricolor City).
With the installation of a new pitch with a high drainage capacity, as well as a new natural-synthetic hybrid playing surface, the stadium has been transformed into a true gem in the football industry and hosts national and international football matches, conferences, and other sporting events.
To provide further support for U.S. Sassuolo Calcio’s sporting activities, in June, 2019 they inaugurated the Mapei Football Center, one of the most modern sports center in Europe, an area of 45,000 m2 featuring 6 football pitches, one of which with its own covered spectator stand, dressing rooms, a swimming pool, a gymnasium and a medical and physiotherapy center.
The Center, which is used by the First Team and the Youth Sector for training, is also available for bookings by amateur teams and for social events. The structure, designed by Onsitestudio and built using Mapei products and systems, has been awarded LEED v4 BD+C certification.