Website Mistakes That Are Losing Your Flooring Business Customers
Your website is no longer just a digital business card; it’s a powerful tool for attracting and converting potential customers. Unfortunately, many flooring companies fall into common website mistakes that can drive visitors away. Here are some costly mistakes to avoid, ensuring that your website works as hard as you do.
1. Slow Loading Speeds
When it comes to website performance, speed is everything. A site that takes more than three seconds to load may just send more than half of your potential customers out the door before they even get to see your wares.
Solution: Optimize the site by compressing images, using browser caching, and having a good hosting provider. Need some help? Contact us today!
2. Poor Mobile Experience
With over 60% of web traffic emanating from mobile devices, not having a mobile-friendly website means losing customers. Users will simply go to your competitor if they have to pinch and zoom just to navigate your site.
Solution: Invest in responsive web design to make sure that your site looks perfect on any screen size.
3. Lack of Clear Calls-to-Action (CTAs)
Does your website really guide visitors on what to do next? Unclear or missing CTAs might be the cause of lost opportunities, be it booking a consultation, requesting a quote, or even viewing your product catalog.
Solution: Use clear, actionable CTAs in prominent positions on all pages, guiding visitors through your key actions. For example:
“Schedule a Free Consultation”
“Explore Our Flooring Options”
By the way, if you don´t know where to start, just click here.
4. Outdated Design
First impressions count. A dated website with cluttered visuals and inconsistent branding can undermine trust and credibility.
Solution: A fresh, professional design with good images, clean layouts, and cohesive branding will keep visitors engaged and reflective of the quality of your flooring business.
5. Poor or Non-existent SEO
A beautiful website means nothing if nobody can find it. With no proper search engine optimization (SEO), your site won’t stand a chance to be ranked on Google.
Solution: Optimize your site’s visibility by filling it with relevant keywords, creating better meta descriptions, and with high-quality backlinks.
6. No or Low-Quality Customer Reviews
Customers are looking for an assurance that they are doing the right thing. Without reviews or ones that aren’t displayed well, there is a loss in confidence in your brand.
Solution: Display on your website authentic, well-written reviews and case studies to establish credibility. Check out what our customers say about JAST Media here.
Avoid These Mistakes and Grow Your Flooring Business
Your website should be your best salesperson, working 24/7 to attract and convert leads. If you’re making any of these mistakes, now is the time to fix them.
Meet Us at The International Surface Event 2025!
We will be at The International Surface Event 2025, offering FREE Website Consultations to help flooring businesses optimize their online presence. Don’t miss this opportunity to take your website to the next level and start capturing more customers.
Schedule Your Free Website Consultation Now!
Or schedule a meeting with us at The International Surface Event 2025 and see how we can transform your website into a powerful marketing tool.
Let us know if there’s anything else we can assist with. We are here to help!