case studies
Case Studies
LOCAL PLUMBING CO.
The Challenge
BEYOND GENERIC PLUMBING SEARCHES
Local Plumbing Co. serves residential and commercial customers across Portland and Salem, Oregon. The opportunity was to reach more qualified B2B prospects with pages that speak directly to specialized industries.
JAST used SEMrush market intelligence and Google Analytics insights to identify high-intent commercial opportunities, strengthen landing-page relevance, and make it easier for prospective customers to inquire about services.
Project Components
RESTAURANTS & COMMERCIAL KITCHENS
ZERO ESTIMATED SEARCH VOLUME. REAL CUSTOMER CONVERSATIONS.
Restaurant operators need dependable grease traps, floor drains, hot water systems, and emergency plumbing support. In the reported SEMrush snapshot, the Restaurants & Kitchens page showed zero estimated potential search volume.
Rather than dismissing the market, JAST rebuilt the page around commercial kitchen operating needs and clearer service-request messaging.
5
Tracked calls during August 2026
~3 MIN
Average August call duration
165
September 2026 page views
0
Estimated search volume in research snapshot
HVAC: FROM OPPORTUNITY TO LIVE PAGE
A PAGE BUILT AROUND REAL DEMAND
SEMrush flagged HVAC as a new-page opportunity in August. JAST created the page in September, when it appeared in SEMrush Pages to Improve with an estimated potential volume above 2,000.
2 → 7
HVAC NEW LEADS · AUGUST TO SEPTEMBER 2026
+250% MONTH OVER MONTH
MEDICAL & DENTAL
FROM GENERIC CONTENT TO INDUSTRY-SPECIFIC VISIBILITY
Medical and dental facilities have specialized plumbing needs. JAST rebuilt the Medical & Dental page with more relevant content, improved page structure, and a clearer experience for commercial prospects.
The rebuilt page went live in the third week of September. Its page-view growth is an early visibility signal, not a direct measure of leads or conversions.
14 → 141
MONTHLY PAGE VIEWS · AUGUST TO SEPTEMBER
+907% PAGE-VIEW GROWTH
RESULTS & CONCLUSION
SEARCH INTELLIGENCE CONNECTED TO COMMERCIAL OPPORTUNITY
JAST combined market research, industry-specific website improvements, and performance measurement to create more relevant commercial destinations. The reported results show encouraging early traffic and lead signals across the program.
39
Tracked phone-call leads · September 2026, all sources
+388%
Phone-call leads month over month
4 → 28
Google Ads calls · August to September
+907%
Medical & Dental page-view growth
PLUMBING DATA TALKS. LEADS TALK LOUDER.
The strongest opportunities are not always the highest volume keywords. They emerge when market intelligence meets the actual needs and behavior of commercial customers.
You’ve got goals
and pain points.
We’ve got solutions, experience, and execution
Find out why the nation’s top manufacturers, distributors, and builders have chosen JAST Media as their partner.
